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Purpose | Mission | Values

Brand Purpose

"To fuel outdoor adventures with real, high-quality food that’s easy, nutritious, and made for the wild."

Brand Mission

"We create premium freeze-dried meals using real ingredients, no fillers, and no fuss—so adventurers can eat well anywhere."

Brand Values (What We Stand For)

  1. Real Food, Real Ingredients – We believe in using real Australian meat and vegetables, in-house spice blends, and no fillers or artificial substitutes.

  2. Adventure-Ready – Our meals are designed for the outdoors—lightweight, easy to prepare, and packed for convenience, so adventurers can focus on the experience.

  3. Sustainability & Responsibility – We minimize waste and support ethical sourcing, while also working with partners like Loaves & Fishes Tasmania and Endeavour Foundation to give back.

  4. Quality & Innovation – We continuously improve our meals, packaging, and processes to ensure the best taste, texture, and nutrition for our customers.

  5. Community & Connection – We celebrate the outdoor community, supporting explorers, hikers, and adventurers through sponsorships, collaborations, and partnerships.

 

🧀 New Product Alert + Free Giveaway!

We’re excited to introduce our newest comfort food classicCheesy Chive Mash! 🧀🥔

For a limited time, simply spend $50 and add Cheesy Chive Mash to your cart—we’ll cover the cost!

🔥 Order now & taste the comfort!

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