Purpose | Mission | Values

Brand Purpose

"To fuel outdoor adventures with real, high-quality food that’s easy, nutritious, and made for the wild."

Brand Mission

"We create premium freeze-dried meals using real ingredients, no fillers, and no fuss—so adventurers can eat well anywhere."

Brand Values (What We Stand For)

1. Real Food, Real Ingredients – We believe in using real Australian meat and vegetables, in-house spice blends, and no fillers or artificial substitutes.

2. Adventure-Ready – Our meals are designed for the outdoors—lightweight, easy to prepare, and packed for convenience, so adventurers can focus on the experience.

3. Sustainability & Responsibility – We minimize waste and support ethical sourcing, while also working with partners like Loaves & Fishes Tasmania and Endeavour Foundation to give back.

4. Quality & Innovation – We continuously improve our meals, packaging, and processes to ensure the best taste, texture, and nutrition for our customers.

5. Community & Connection – We celebrate the outdoor community, supporting explorers, hikers, and adventurers through sponsorships, collaborations, and partnerships.